Sophie Bartho

Sophie joined our team full time in February 2024 as Chief Operating Officer. She had closely worked with Stephen for over 2 decades. Sophie now champions our strategy, brand, culture, communications, marketing and insurer relationships. She aspires to help us become the most trusted information and comparison site in the market.

Her 30+ years of experience in strategy, brand and communications is wide and impressive.

Sophie is a serial entrepreneur, director and accomplished business owner who has worked in a variety of sectors including social impact and social inclusion. She has contributed her capabilities in governance, risk, marketing and fundraising to various Board positions. Sophie has led and guided CEOs, fellow directors and senior executives on strategic issues facing their brand, reputation, risk and stakeholder engagement.

She built and ran her own full-service agency for 17 years providing strategy and design to corporate and consumer businesses, locally and globally. After selling her agency, Sophie moved into advising a select portfolio of clients through Brandswell. They distilled complex business problems and cultures into clear, simple, actionable strategies that grew client business and their stakeholder loyalty.

Sophie brings her extraordinary energy and commitment to everything she contributes at healthslips.com.au and greenslips.com.au. She loves to take a collaborative approach, which puts her philosophy in action – Brands are built on relationships. Relationships are built on trust. One of her favourite sayings, which may sum up her special qualities, is: Bring it on!