Is it worth paying a higher price because an insurer is a well-known brand?  

Health insurance from a well-known brand is not necessarily better than a lesser-known brand, since all health insurers are subject to the same government regulations. However larger insurance brands do have access to larger networks of healthcare providers and hospitals which may be beneficial for members.  

All health insurers in Australia are regulated by the Australian government, regardless of their size and history, which means they must comply with rules around levels of cover, premiums, claims, waiting periods and more. Read about all the health insurance brands in Australia, what they offer and how they compare to the other insurers.